STUDIODIRECT LAUNCH EXCEEDS GOALS.
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 2001 by Quail, Jennifer
SAN FRANCISCO-Last month's launch of StudioDirect, the new private-label extension of sourcing powerhouse Li & Fung, has left its executives pleased and anxious to expand.
"The launch has absolutely exceeded our expectations," said John Suh, chief executive officer of StudioDirect. "We are very excited about the adoption rate. And those who have placed test orders are already coming back with larger orders."
The idea behind StudioDirect is to redefine the private label for specialty retailers, "to make it accessible and profitable for smaller retailers who want to build their brands and grow their businesses." The venture combines the sourcing power of its parent, Li & Fung, with services geared specifically toward the specialty retailer to offer an...
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