A MARRIAGE MADE IN CYBERSPACE FOR WATERFORD WEDGWOOD.
HFN: The Weekly Newspaper for the Home Furnishing Network, April, 2001 by Webb, Carla
LOS ANGELES-In a move that is a first for both companies, WeddingChannel.com, the wedding resource and online bridal registry, and Waterford Wedgwood have joined together in an exclusive, multiyear partnership.
As part of the three-year agreement, Waterford Wedgwood will provide WeddingChannel with educational and product information about china, dinnerware, crystal and cookware. "We will be the exclusive spokesperson for those categories," said Chris McGillivary, president and chief executive officer of Waterford Wedgwood USA.
Waterford Wedgwood is the first major manufacturer to sponsor WeddingChannel.com, which already has exclusive partnerships with such retailers as Tiffany & Co., Crate and Barrel, Neiman-Marcus, Williams-Sonoma, Dillard's,...
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