A YEAR-END REPORT CARD ON THREE BIG RETAIL CEOS.(marketing strategies of Sears, J.C. Penney, Kmart)(Statistical Data Included)
HFN: The Weekly Newspaper for the Home Furnishing Network, November, 2001 by Thau, Barbara
NEW YORK-Sears is ditching its department store model; Kmart is revamping its supply-chain infrastructure and slashing price points; and J.C. Penney is rounding out its home furnishings mix as it gears up for the relaunch of its troubled catalog.
These are just some of the initiatives that have kept the retailers' chairmen and chief executive officers -- Alan Lacy of Sears, Charles Conaway of Kmart and Allen Questrom of J.C. Penney -- busy over the last few months.
While Conaway and Questrom set their turnaround missions into motion upon their arrivals last year, Lacy has been keeping the industry in suspense.
That all changed last month with the disclosure of a turnaround plan that was more radical than Penney's or Kmart's in terms of...
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