JENN-AIR OPENS ONLINE CHANNEL TO SELL APPLIANCE ACCESSORIES.(Maytag Appliances' Accessory Store Web site)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, December, 2001 by Beatty, Gerry
NEWTON, Iowa-Maytag Appliances has opened an online store for consumers to buy Jenn-Air modules and accessories. These components still will be available through the Jenn-Air retail network.
The Accessory Store Web site is accessible directly off the main menu at Jennair.com. Consumers are able to purchase accessories for any Jenn-Air appliance sold in the last 10 years, said the company.
According to Jenn-Air officials, the Internet channel was developed because the upscale brand offers such a plethora of modules and accessories. For a decade or so, beginning with the introduction of the Expressions collection, Jenn-Air has capitalized on the flexibility of its mix-and-match components. However, this diversity also can be an inventory headache. ...
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