THE POWER COUPLE.(Conde Nast will acquire Modern Bride from Primedia)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 2002 by Nicksin, Carole
Although the deal is not quite complete, speculation abounds as to what Conde Nast's pending acquisition of Modern Bride will mean to the bridal book industry at large.
The publishing powerhouse will pay Primedia $52 million for Modern Bride, the number-two title in the bridal book category. In 2001, Modern Bride's revenues from ad sales topped $107 million, slightly behind Conde Nast's Bride's magazine, which rang up $127 million in ad sales for the same period.
Details regarding Conde Nast's plans for the magazine are still sketchy and more information will not be made public until the deal is finalized, probably within the next several weeks. What is known is that the publisher plans to form a bridal division, configured in a similar way to its...
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