NEWS BRIEFS.(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, April, 2002
Dirt Devil Maker Royal Reveals P&G Deal
Royal Appliance Manufacturing Co. has teamed with Procter & Gamble to develop a "carpet-cleaning system that will change the way consumers think about how they clean their carpets." The Dirt Devil maker's annual report said the product will "clean carpets more effectively."
It will be introduced in the second half through infomercials because the product needs explaining, and should be at retail in the fourth quarter. Separately, Royal said information about this system should be available in June.
The annual report also noted that sales to retailing's big three increased slightly in 2001. Respectively, Wal-Mart (including Sam's Club), Kmart and Target accounted for 31.1, 14.3 and 14.1 percent of...
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