ANSO NYLON GETS EXTRA ATTENTION WITH HONEYWELL PROMOTION.(Honeywell Specialty Materials campaign)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, July, 2002
DALTON, Ga.-Honeywell Specialty Materials, maker of Anso nylon, announced a new sales promotion to boost sales of carpet made with Anso nylon and increase in-store foot traffic for carpet retailers.
The campaign is being supported with a humorous new advertising campaign, in-store displays and events. Other components include a special 12-month, no-payment/deferred-interest financing component, advertising cooperative reimbursement opportunities and a retail salesperson incentive. The promotion runs from Sept. 1 to Oct. 19, and is valid for sales on all Anso nylon brands.
The linchpin of the promotion is Anso nylon's surprising print, television and radio ads developed for carpet retailers to use in their local markets. The "Need a Little Change of...
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