MACY'S FILENE'S CATALOGS SHOW VARIETY IN STRATEGY.(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, August, 2002 by Thau, Barbara
NEW YORK-Macy's has Calvin Klein, Filene's has Susan Sargent.
That's just one point of contrast between Macy's and Filene's August home sale catalogs, which underscore distinct differences in the retailers' textiles offerings and promotional strategies.
Although Macy's, a division of Federated Department Stores, and Filene's, a May Co. division, both grant the category about one-third of their home catalogs, the former places a greater emphasis on private labels with a slightly more upscale mix, while the latter skews toward national brands and more moderate assortments.
Filene's catalog features an aggressive pricing strategy. Macy's appears to have scaled back the number of its promotional ploys, such as percent-offs and couponing,...
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