BUSH ROLLS OUT CASE GOODS IN NEW ERIC MORGAN LINE.(Bush Industries, Eric Morgan preassembled furniture line)
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 2002 by Kunkel, Karl
HIGH POINT, N.C.-Bush Industries, one of the top three ready-to-assemble furniture manufacturers, has tapped into its archives and its current resources to expand into preassembled furniture.
This new line, Eric Morgan, will be introduced at the October market here. The collections in this line include bedroom furniture and entertainment centers, as well as two new Eric Morgan Euro collections: Young Living and Euro Home.
Eric Morgan Inc. was a domestic case goods manufacturer whose name Bush bought over a decade ago after the company closed. Bush never developed the name further until now, with its decision to enter the case goods business. "We are selling retailers today RTA furniture, and they have asked us if we can offer assembled," said John...
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