IDBBANK LAUNCHES MARKETING CAMPAIGN.(Israel Discount Bank)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 2002 by Zaczkiewicz, Arthur
NEW YORK-As part of a new business development and marketing effort, the Israel Discount Bank of New York is rolling out an ad campaign this week in New York, California and Florida that ask prospective clients: "When was the last time your bank spoiled you?"
The advertisements center on how the bank's lending officers spoil their customers by being attentive to their needs and how they are dedicated to helping them achieve their goals. The bank, also known as IDBBank, serves the middle market with real estate lending, asset leveraging and factoring services. IDBBank does business in the apparel and home goods segments.
The campaign is a fresh approach by the bank, one designed to tell an "upbeat New York story" after a year of depressing news...
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