LIGHT ARTISTRY, SAS LIVING COLLABORATE ON SOLIEL LAMP LINE.(SAS Living in joint venture with Light Artistry )(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 2003 by Meyer, Nancy
NEW YORK-A new mix-and-match lighting line representing a joint venture between SAS Living and Light Artistry will make its debut at the April market in High Point, N.C.
The line, Soleil, which means "sun" in French, consists of domestic iron and imported brass and finished iron lamp bases from China and India, and embroidered and embellished shades, sold separately at moderate price points to target the better gift and specialty store customer.
David Ivester, president of Light Artistry, is handling product development, sales and marketing with a separate sales force.
"Soleil product will primarily be marketed like women's sportswear with separates and coordinates" to achieve a look from traditional to transitional, Ivester explained."The...
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