TO TENT OR NOT TO TENT?(sales conducted in tents for Summer)(Brief Article)

HFN: The Weekly Newspaper for the Home Furnishing Network, June, 2003 by Honores, Crystal

There are two schools of thought when it comes to promotional retailing in the summer: Have a huge tent sale or lay low until the fall.

During a season when people don't really want to shop, "tent sales generate a lot of interest in your store," said Michael Jobst, marketing director of Safavieh, a New York City-area retailer that holds tent sales every summer.

Area Rugs of Naples, based in ...