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MOHAWK ADDS DIVISION, SIGNS WAITES DEAL.(Mohawk Home acquires business from Brumlow Home, signs license with Raymond Waites)(Brief Article)

HFN: The Weekly Newspaper for the Home Furnishing Network, July, 2003 by White, Jennifer

Content provided in partnership with HighBeam Research

SUGAR VALLEY, Ga.-Mohawk Home went on a small shopping spree recently, buying the bath rug arm of Brumlow Home and signing a license with designer Raymond Waites.

The tufted bath rug division, which does more than $25 million in sales in largely private-label products, fills out Mohawk's upper-end offerings.

"Brumlow is such a quality company that's very strong in better products, while we're strong in lower and midlevel areas, so the acquisition gives us a broader selection," said Merle Johnson, Mohawk's vice president of marketing.

The deal, which was finalized last week, enables Brumlow Home to concentrate on its other businesses.

"We're going to continue to do printed accent rugs and Millitron area rugs with a lot more...

 

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