MACY'S RETURNS TO ELECTRONICS WITH HOME THEATER BOUTIQUE.(Macy's East and The Experience At LLC)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, August, 2003 by Zaczkiewicz, Arthur
NEW YORK-Macy's East teamed up with The Experience At LLC to offer customers a suite of home theater solutions at its flagship Herald Square store here. The launch signifies a return to the consumer electronics segment for the department store retailer after a long hiatus.
The store within a store, which totals 1,850 square feet, is located in Macy's Cellar Arcade across from the Sharper Image boutique and adjacent to the retailer's housewares department. A spokeswoman with the retailer described the merchandising initiative as another way to better serve the Macy's customer.
Price points range from a $499 home theater in a box to a $30,000 home theater custom installation. Products include flat-panel TVs, wireless music systems, speakers, DVD players...
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