KMART SAYS IT'S RIGHT NOW.(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 2003
Kmart's new ad campaign introduces the tag line, "Kmart. Right Here, Right Now." Developed by its new ad firm, Grey Global Group, "the ads are intended to reflect on our exclusive brands, right here, right now at Kmart," Steven Pagnani, a spokesman for the retail chain, told HFN. The campaign made its debut with TV spots during the second game of the World Series on Oct.
19. "They are all pretty urban in focus, heavily influenced by urban trends, with a cross-cultural appeal," Pagnani said. The retailer's last ad campaign was called "The Stuff of Life."
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