HOW TO SUCCEED IN BUSINESS.(Eagle Creek Inc)(High Sierra Industries)(Samsonite Corp)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, February, 2004
Business and computer cases have been a perennial bright spot in the luggage business and vendors are continuing to expand their assortments, both as a source of growth and a way to mitigate any future issues that might affect their luggage businesses.
"We're taking the same strategic approach to computer bags" as the company is with its luggage, said Lynne Berard, vice president of marketing for the wholesale division of Samsonite U.S. The company is focusing on professionals who need the bags for work and travel. Samsonite is introducing a line that can hold a PC tablet and a 17-inch laptop, as well as a computer bag targeted to women.
High Sierra is focusing on business cases and computer bags, and also addresses the issue with day packs that...
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