WORLD KITCHEN TEAMS UP WITH FOOD NETWORK ON PROMOTIONAL DVD.(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, April, 2004
RESTON, Va.-World Kitchen is gearing up for the outdoor entertaining season by teaming up with The Food Network to promote seven of its brands.
In the promotion, Food Network chefs explore backyard cookouts in a DVD that highlights World Kitchen's Corelle, CorningWare, Pyrex, Chicago Cutlery and Baker's Secret brands.
The Food Network DVD, called "Cooking From the Grill," features four of the network's top shows playing up recipes for picnics and indoor and outdoor barbecues, said Nancy Shea, World Kitchen's chief marketing officer.
The DVD, which will be released in May, is being offered as a gift with purchase. Included with the DVD are recipes featured on the shows.
World Kitchen plans to advertise the DVD on The Food Network...
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