SIMMONS, BROYHILL REACH DEAL TO CO-BRAND BEDDING LINE.(Simmons Co., Broyhill Furniture Industries Inc.)
HFN: The Weekly Newspaper for the Home Furnishing Network, May, 2004 by Kunkel, Karl
Byline: Karl Kunkel
ATLANTA-Broyhill Furniture Industries and Simmons Co. have entered into a co-branded bedding agreement to supply mattresses to Broyhill stores.
Simmons will provide a co-branded bedding line that will be available only in the newly launched Broyhill Home Collections stores, the manufacturer's move into freestanding retail stores. The co-branded line will be called Broyhill by Simmons.
Broyhill currently has four stores open in Eugene, Ore.; Tupelo, Miss.; Myrtle Beach, S.C.; and Lenoir, N.C.
"With this program, the Broyhill Home Collections stores will be able to offer consumers two of the most recognized brand-name products in the home furnishings business," said Dennis Burgette, president and chief...
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