A NEW IDEA DEVELOPS; RETAILERS ARE BUNDLING PHOTO PRINTERS WITH DIGITAL CAMERAS TO ENTICE SHUTTERBUGS WITH SAVINGS.
HFN: The Weekly Newspaper for the Home Furnishing Network, July, 2004
Byline: Michael Rudnick
NEW YORK-Consumer electronics and office center retailers have been increasingly working with manufacturers to bundle 4-by-6 digital photo printers with digital cameras to provide consumers with a discounted single solution.
Peter Scala, senior vice president and general merchandising manager at Staples, detailed the two packaging options: hard and soft bundling.
A hard bundle requires that the manufacturer sell its photo printer and digital camera in a single package with a discount to the consumer, Scala explained. The soft bundle involves a rebate for consumers who purchase both a digital camera and photo printer at the same retail location.
"We are seeing more hard bundles, as the value they can drive...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders
