NET ASSETS.(Amazon.com Inc.,takes care of customer choices)
HFN: The Weekly Newspaper for the Home Furnishing Network, July, 2004
Grappa and cognac glasses, why the shape of a wine glass' bowl is better for a particular wine than another, how wine preservers work and why does anyone need one -- these are a few of Amazon.com's product and informational offerings, which are among the driving forces behind good barware performance at the site.
"Consumers search our site for specialty items," explained Glenn Cunningham, Amazon's director of home and garden. "They look for unique specialty drinkware that's not commonly available, which I think is a reflection of the fact that retail space is so limited that stores can't carry the items. And they are looking for technical information they can't get at retail locations because the sales staff doesn't know or the customer doesn't have the time...
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