WILLIAMS-SONOMA HOME BETS ON CUSTOM FURNITURE.

HFN: The Weekly Newspaper for the Home Furnishing Network, September, 2004 by White, Jennifer

Byline: Jennifer White

SAN FRANCISCO-Will customers for high-end, custom furniture shop from a catalog?

Williams-Sonoma Home, the new upscale home furnishings catalog from Williams-Sonoma that slipped into mailboxes last week, is betting its paisley that they will. The 80-page catalog, which launched with a 3 million-copy drop, emphasizes custom upholstery and pledges to deliver its 20 sofas, chairs and ottomans, which are available in 64 fabrics, in 45 days. The book, which incorporates the now-discontinued Chambers bed and bath catalog, aims at a demographic not generally targeted through direct mail.

Besides furniture, the catalog offers textiles, lighting, accessories and tabletop items.

"We're hoping to make an impact on...