THE NAME OF THE GAME; BRANDING IS BOOSTING SALES IN THE INDUSTRY AS MORE COMPANIES GRASP THE CONCEPT.(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, September, 2004 by Bernard, Sharyn
Byline: Sharyn Bernard
Licensed clocks continue to gain strength in the market as vendors capitalize on strong brands to bring perceived value, consumer loyalty and design authenticity to clock styles.
Pfaltzgraff, Movado, Crabtree & Evelyn and even Campbell's Soup are just some of the licenses currently boosting clock sales.
"Licensing sets you apart from everyone else," said Leonard Molite, general manager of the clock division for Bulova. "No one can get Frank Lloyd Wright or Pfaltzgraff for anyone but us." He added that Bulova is now working with its licensors to get the licensed clocks to market faster in order to capitalize on emerging design trends.
One of the key factors behind the success of licensed products is the...
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