FLAT-OUT DIFFERENCES; FROM PRICING AND WEB PRESENCE TO ATTRACTING CUSTOMERS, BEST BUY AND CIRCUIT CITY TAKE CONTRASTING APPROACHES TO FLAT-PANEL TV MERCHANDISING.(Best Buy Company Inc. and Circuit City Stores Inc. offering attractive Flat-Panel Televisions)
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 2004 by Rudnick, Michael
Byline: Michael Rudnick
NEW YORK-While it is clear that Best Buy and Circuit City have placed a heavy emphasis on flat-panel televisions by offering a similar assortment of big-name brands, the merchandising approach of these big-box competitors differs widely.
On the retail floor level, Best Buy appears to focus on self-service, as is evident by its in-store Web kiosks. The retailer offers its customers the option to browse for product on the Best Buy Web site within the store, check pricing, promotions and availability.
While Circuit City's in-store customer service is by no means a hard-sell, product-pushing approach, the flat-panel shopper is reminded of the retailer's service, installation and warranty programs via signs scattered...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
- CUSTOMER WIN: BEA China Selects BMC Software to Deliver Business Service Management Platform
- SiBEAM Invigorates CE and PC Industries with Launch of Products and Partnerships to Fuel WirelessHD® Expansion
- Research and Markets: China Chocolate Market Overview 2009-2010: a Guide to Selling Chocolate in China with Full Forecasts to 2010 and Key Statistical Data
- Project Management Institute Global Accreditation Center for Project Management Education Programs Extends Agreement with China National Steering Committee of Professional Education of Masters of Engineering
- Research and Markets: China Sulfur Industry Report Reveals the Market Increased Greatly, Importing 9.72 Million Tons in the First Nine Months Alone in 2009
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions
