MESSE FRANKFURT STEPS UP EFFORTS TO MAINTAIN SPOT IN TRADE SHOW SECTOR.

HFN: The Weekly Newspaper for the Home Furnishing Network, November, 2004

Byline: Jessica Goldbogen

NEW YORK-Messe Frankfurt is looking to maintain -- and expand -- its position in the European trade show industry, citing increased competition and a more challenging retail and manufacturing industry.

At a briefing during the tabletop market here late last month, Nicolette Nausmann, vice president of Messe Frankfurt GmbH, outlined plans to increase attendance at its Ambiente market, and shared details of the fairground's newest show, Collectione, making its debut in June.

"We believe we are in a fierce competition with Maison & Objet" for exhibitors and attendees, said Nausmann, referring to the Paris home furnishings show. The United States is one of Messe Frankfurt's biggest marketing targets for the next two...