MEMORABLE PERFORMERS; SCRAPBOOKS AND PHOTO ALBUMS CONTINUE TO BOOST OVERALL SALES.
HFN: The Weekly Newspaper for the Home Furnishing Network, December, 2004 by Webb, Carla; Zisko, Allison
Byline: Carla Webb, Allison Zisko contributed to this report.
Scrapbooking appears to be the next wave of business in the photo album industry and might possibly be what contributed to the 2 percent increase in sales in the category, to $621 million, this year.
"Our strongest classification [this year] was scrapbooking," said Les Nagel, vice president of MBI Albums, a division of MCS Industries.
"Scrapbooks have propped up the category for the past few years," said Charlie Lawrence, vice president of marketing and product development for The Burnes Group.
Both photo albums and scrapbooks are "a real focus for Burnes," Lawrence said, adding that the company is expanding its offerings with its spring introductions and has "a lot in...
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