FROM CATALOG TO `MAGALOG,' FINA WRITES BOOK ON HIGH-END.(paper industry)
HFN: The Weekly Newspaper for the Home Furnishing Network, December, 2004 by Zisko, Allison
Byline: Allison Zisko
NEW YORK-Michael C. Fina has revamped its catalog, creating a "magalog" that is cleaner, glossier and more likely to attract the upscale clientele it believes are its customers.
The magalog, perfect bound and printed on heavyweight paper stock, "is a function of our position in the marketplace, which would be the mid-to-upper-end of specialty," said Charles de Gruchy, chief marketing officer.
"We view ourselves as an approachable Bergdorf Goodman. We have all the same vendors," he added. "We're a little more broadly positioned in depth and breadth, but our positioning is driven by our [upper-end vendors]. That is conveyed through this format."
Michael C. Fina carries a $3,000 place setting from Minton, a...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
