WESTPOINT STEVENS STREAMLINES BASIC BEDDING DIVISION.(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, December, 2004 by Mancini, Rosamaria
Byline: Rosamaria Mancini
WEST POINT, Ga.-In a move to streamline and strengthen its basic bedding division, Westpoint Stevens is aligning its marketing, product development and sourcing units. The three units will be integrated and led by Ida Moran, who has been named vice president, marketing, product development and sourcing, a newly created position. She has served as vice president, basic bedding sourcing, since 2001, and has been with the company since 1998.
Moran reports to Arthur Birkins, basic bedding division president. Three other executives in newly created positions report to Moran, as well as members of the product development team located at various basic bedding facilities.
Reporting to Moran are Jackie Zutler, director of...
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