CARRYING A LOT OF BAGS; BEST BUY AND CIRCUIT CITY TAKE SIMILAR APPROACHES TO CASES WITH A FOCUS ON CROSS-SELLING.
HFN: The Weekly Newspaper for the Home Furnishing Network, February, 2005
Byline: Michael Rudnick
NEW YORK-One way for Best Buy and Circuit City to combat shrinking electronics margins has been to increase average ticket prices via attached sales of camera bags, laptop cases and CD/DVD storage.
On the retail floor, both big-box players merchandise these bags and cases in close proximity to the devices they house -- a clear attempt at cross-merchandising.
HFN found some key similarities with a few slight differences in approach to accessory cross-merchandising during visits to locations here. Officials from both retailers did not respond by press ...
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