CARRYING A LOT OF BAGS; BEST BUY AND CIRCUIT CITY TAKE SIMILAR APPROACHES TO CASES WITH A FOCUS ON CROSS-SELLING.
HFN: The Weekly Newspaper for the Home Furnishing Network, February, 2005
Byline: Michael Rudnick
NEW YORK-One way for Best Buy and Circuit City to combat shrinking electronics margins has been to increase average ticket prices via attached sales of camera bags, laptop cases and CD/DVD storage.
On the retail floor, both big-box players merchandise these bags and cases in close proximity to the devices they house -- a clear attempt at cross-merchandising.
HFN found some key similarities with a few slight differences in approach to accessory cross-merchandising during visits to locations here. Officials from both retailers did not respond by press time.
Notebook Cases and Bags
In one Circuit City store, about 22 notebook computer cases are positioned directly across from the notebook PCs to...
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