SHOW TIME WELL SPENT; ORGANIZERS LOOK TO MAXIMIZE A SHRINKING RETAIL BASE WITH NEW CROSS-MARKETING OPPORTUNITIES.(home furnishing industry)
HFN: The Weekly Newspaper for the Home Furnishing Network, February, 2005 by Porter, Thyra
Byline: Thyra Porter
As retailers send fewer buyers to shows -- or not at all -- trade show organizers are looking for ways to make their events more valuable and time spent at the housewares shows more productive.
New exhibitions, promotional and cross-marketing opportunities are just some of the attractions added to the upcoming housewares trade shows this year.
International Housewares Association President Phil Brandl said that for the first time, the International Home and Housewares Show and the Association of Retail Marketing Supermarket Promotion Show will run ...
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