MERGER MAKES A `FEDER-AL' CASE OF MAY'S HOME DEPARTMENT.
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 2005 by Thau, Barbara
Byline: Barbara Thau
NEW YORK-The merger of Federated Department Stores and May Department Stores Co. will create a retailer with $4.4 billion in home furnishings sales. But what will it take to "Feder-alize" May's home business, its worst-performing division of late?
Home furnishings at May is defined by a tightly structured vendor mix and more moderate, cookie-cutter assortments than Federated, which will acquire the chain in the third quarter.
Federated is known for a more upscale, trend-directed, edgy home mix than May, with a huge emphasis on private-label merchandise.
But Federated's home business, which is also lagging behind the company's performance, is still a work in progress.
Macy's Home Store division is...
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