GIBSON PARTNERS WITH UNITED MEDIA ON LAUNCH OF PRECIOUS MOMENTS.(Gibson USA Inc.)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 2005
CITY OF COMMERCE, Calif.-Gibson USA Inc. has partnered with United Media to launch a new line of Precious Moments tabletop items.
Gibson's Precious Moments collection will include dinnerware in ceramic, stoneware, porcelain, china, plastics and more. There will also be coordinating drinkware, serveware, flatware, woodenware and accessories. The anticipated launch will be in the late spring.
"Its appeal is undeniable," Sal Gabbay, vice president of marketing for Gibson, said of the original Precious Moments figurine collection. "The fact that Precious Moments has a roster of more than 60 licensees in all speaks to its overwhelming success in the marketplace."
"Precious Moments is more than a `brand' in the traditional sense," added Heike...
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