SIA SEES ITS OPPORTUNITY; THE PARIS-BASED HOME DECOR COMPANY MAKES ITS U.S. PUSH WITH A MULTICHANNEL STRATEGY AND AN EAGER PARTNER.
HFN: The Weekly Newspaper for the Home Furnishing Network, April, 2005
Byline: Allison Zisko
BRONXVILLE, N.Y.-In an effort to become the same household name in the United States that it is in Europe, SIA has signed on with OneCoast to represent it while it grows its own retail business here.
SIA is a Paris-based home decor company that is perhaps best known for its upscale permanent florals, but its range also includes vases, frames, candles and textiles, and it positions itself as a "fashion for the home" company.
Started as a paper flower business in the 1960s by Sonia Ingrid Andersson in Sweden, the company has evolved into an ...
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