SUPER MARKETING; IN MAINE, FIVE STORES ACROSS A VARIETY OF CHANNELS BREAK OUT THE TECHNIQUES TO ATTRACT SHOPPERS.
HFN: The Weekly Newspaper for the Home Furnishing Network, May, 2005 by Porter, Thyra
Byline: Thyra Porter
SOUTH PORTLAND, MAINE-Convincing shoppers to add to their gadget and cookware collections in a competitive market is a job for clever merchandisers. A trip to five stores making up a variety of retail channels in the South Portland area, found several strategies in play late last month: ranging from cross-merchandising kitchenware products with food items to playing up the Mother's Day holiday to offering just plain good deals.
Williams-Sonoma
Color was an important element in the Williams-Sonoma display. The storefront windows showed off bunches of silicone spatulas in lemon and kiwi green, grouped like flowers in vases, near Le Creuset's new kiwi-green French ovens. Pink and blue spatulas were arranged around...
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