DOS HEALTHY CHOICES; RETAILERS ARE FINDING NEW WAYS TO CATER TO CONSUMERS' DESIRE FOR CLEANER LIVING.(Pacific Market International)

HFN: The Weekly Newspaper for the Home Furnishing Network, May, 2005 by Porter, Thyra

Byline: Thyra Porter

NEW YORK-Kitchenware isn't just for cooking anymore.

From water hydration products that make it easier to drink water during exercise to food scales that measure calories, carbohydrates and portion size, vendors are branching out and tapping into consumers' desire for a healthy lifestyle. And these retailers are finding new ways to market and merchandise kitchenware wellness products in order to attract consumer attentions.

Pacific Market International has been able to move beyond its core in coffee mugs with its water bottles, playing to the new wellness trend toward "water hydration," said Tami Fujii, vice president of marketing.

The company is coming up with more SKUs in the category. "There are places at...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.