MARKETPLACE SEES THE LIGHT ON ENERGY; THE GOAL IS CONSERVATION AS THE INDUSTRY WEIGHS HOW TO MIX MARKETING STRATEGIES WITH ADVANCES IN TECHNOLOGY.

HFN: The Weekly Newspaper for the Home Furnishing Network, June, 2005 by Meyer, Nancy

Byline: Nancy Meyer

Energy has become a hot topic not only in the political arena, but in the retail marketplace as well.

Today's lighting industry is very focused on offering to consumers the best possible lighting options that also help conserve energy.

While development of light-emitting diodes has been rapidly advancing, the use of LEDs -- which are extremely energy-saving and long-lasting -- remains limited to niche applications where only low-level illumination is needed. According to lighting researchers, general illumination with LEDs won't become the norm for ...