STREAMLINING KEYS ENESCO'S PLAN FOR GROWTH.(Enesco Group Inc. planing in detail)
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 2005
NEW YORK- Enesco Group Inc. has put together a comprehensive plan to improve the company's operating performance and establish a platform for gaining an increased share of the wholesale gift market in the United States, United Kingdom and Canada.
The Itasca, Ill.-based company's plan will center on three key initiatives: rationalizing the product portfolio; reducing corporate overhead, general and administrative, and marketing costs; and creating a more efficient and cost-effective distribution and warehousing model.
According to a statement from Enesco, the company will reduce its number of overall product lines from approximately 170 to between 50 and 60 to concentrate on giftable products. The company also intends to reduce corporate and general...
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