BAUM BROS. SERVES UP CAMPBELL'S COLLECTION.
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 2005 by O'Connor, Carla Webb
Byline: Carla Webb O'Connor
NEW YORK-Baum Bros. is celebrating the unveiling of its newest license, Campbell's, later this month during the tabletop market here with plenty of support from its licensor.
According to Gwen Opfell, vice president of sales and marketing for Baum Bros., the Campbell's tabletop collection will be kicked off with soup tastings, the pyramid of soup cans display, and giveaways of Baum Bros. totes filled with cookbooks and coupons. "The support from Campbell's has been terrific," she said.
Baum's Campbell's line, which comprises about 80 ...
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