RESTORATION HARDWARE PUTS FOCUS ON KIDS, BED AND BATH.(Restoration Hardware Inc.)(Brief article)
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 2006 by Rudnick, Michael
Byline: Michael Rudnick
CORTE MADERA, Calif.-Restoration Hardware is planning to break new ground in the children's market with a Restoration Hardware Kids concept, and will grow its bed and bath focus with its first catalog devoted to the category in spring 2007.
The Restoration Hardware Kids concept is "coming soon," said Gary Friedman, president and chief executive officer, during the company's investor conference late last month. "We believe that we can have stores, catalog and Web presence long-term," he said of the Kids brand. Friedman expects the brand extension to ultimately generate $400 million to $500 million in annual revenues, representing about half of Pottery Barn Kids' sales. He said a new children's concept will fill a void in the...
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