WATERFORD LIGHTING REPOSITIONS FOR GROWTH; THE DIVISION HAS INCREASED PRODUCT DEVELOPMENT WHILE ALSO TARGETING A YOUNGER MARKET.
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 2006
Byline: Waterford Lighting Repositions for Growth The division has increased product development while also targeting a younger market Waterford Lighting Repositions for Growth The division has increased product development while also targeting a younger market Nancy Meyer
WALL, N.J.-Waterford Lighting has taken an aggressive approach to gaining market share in a highly competitive product classification.
The division of Waterford Wedgwood USA, under the leadership of Kevin O'Malley, vice president of lighting, has beefed up product development and design efforts and has launched a branding campaign that includes opening in-store Waterford galleries.
In the past year and a half, Waterford Lighting has doubled the number of new fixtures and...
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