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DAMAGE CONTROL.(misprint marketing strategy)(Brief Article)
Inside Business, September, 2001 by ZAWACKI, MICHAEL
Generally, a mention in The Wall Street Journal is pretty exciting stuff for a company. Except, that is, when this bastion of business journalism gets the information wrong.
So companies nationwide are taking advantage of the immediacy of modern media to set the record straight. When major dailies or magazines misprint the facts, companies are releasing their own corrections to the wires.
Locally, Elyria-based Invacare Corp. issued a corrective press release June 14, the day after the WSJ published a report under the headline: "Mexican Workers Along U.S. Border Grow Impatient With Low Wages." The report claimed that workers at Invacare's Mexican plant -- Invamex -- staged a pair of stoppages.
Invacare distributed its response to Business...
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