Business Services Industry
Wired money: responding to customer demands, banks now offer a wealth of features online.(Special Section: Guide to: Online Banking)
Inside Business, July, 2005 by Mrosko, Terri
Customer service is what drives the banking industry. The level of customer service is what differentiates one bank from the next, and competition to introduce the next exciting product line is fierce. To stay on top of their game, banks must continually present innovative products and services to an increasingly demanding marketplace. In turn, this benefits you, the customer.
From extended banking hours to ATMs to banking by phone, the industry has evolved as technology moves forward. Rightly so then that the next wave of customer service features comes from online.
"The selling feature we are constantly pushing is the time factor," says Paul Graning, senior vice president and manager of KeyBank's virtual distribution channels. "Online banking has...
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