Kings of interactive media: Optiem LLC carves a niche in the interactive marketing business.(Cose Spotlight: Optiem LLC)

Inside Business, December, 2006 by Kacik, Maria

After the burst of the Internet bubble, Web and interactive marketers weren't exactly the most popular kids on the block. "We were the red-headed stepchild of the marketing world," says Jeff Rohrs, president of the Cleveland-based interactive marketing firm Optiem LLC. Now, he explains, that many companies go to Optiem and similar companies first for ideas on their marketing campaigns, both traditional and interactive. "A lot of the best creative ideas to engage come out of the interactive sector," says Rohrs.

Optiem launched in 1999 when two founders of a more ...