Manufacturing Industry
CEOs say users steer software products in unexpected directions.(Views from the front)
Manufacturing Business Technology, June, 2005
Two software industry CEOs appearing at Sandhill Group's recent Software 2005 conference made clear the importance of routinely letting customers drive product decisions.
James Goodnight, CEO of business intelligence software vendor SAS, points to a process whereby the company asks customers each year to prioritize and vote on proposed product enhancements.
"Your customers are the most pragmatic marketing people out there," maintains Goodnight. "They not only know their problems, but they also know your competition."
According to Intuit Chairman Scott Cook, good marketing sometimes requires company executives to shed their blinders. Cook cites several examples of highly successful products that his company initially didn't want...
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