Manufacturing Industry
How midsize ERP vendors fend off newcomers.(Views from the front)
Manufacturing Business Technology, September, 2005
Cambridge, Mass. -- based analyst firm Forrester Research says the competing styles of traditional midsize ERP vendors fall into three camps: 1. Organic: Within this group, opportunities exist for vendors to develop strong channel strategies that shift sales & marketing resources to refining and improving products.
Examples include Glovia International, IFS, Intentia, and QAD, assuming these companies have the economies of scale required to compete. 2. Aggregator: This group concentrates on acquiring competitors, a strategy that focuses on assets already in place. Examples include Geac and SSA Global, whose primary goals are financial benefits like back-office economies of scale, maintenance revenues, and install-base retention. 3. Assimilator:...
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