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Powersports Business, August, 2004 by Filatoff, Julie
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CONTACT
1255 Kennedy Road
Scarborough, ON M1P 2L4, Canada
416/752-1560
OWNERS
Vira and George Persichilli
BUSINESS PROFILE
The Persichillis founded the dealership in metropolitan Toronto in 1971, selling Rupp snowmobiles and Keystone minibikes. The shop now carries Sea-Doo and Yamaha PWC; Sea-Doo jet boats; Ski-Doo snowmobiles; Arctic Cat, Bombardier, Honda, and Yamaha ATVs; Honda and Yamaha motorcycles; and Yamaha generators. "We gave up Arctic Cat and Yamaha snowmobiles and have taken on Ski-Doo," says Vira Persichilli. Largest-selling segments are motorcycle and ATV (equal), then PWC, but Persichilli...
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