Rucker injured in motorcycle accident.(Rucker Performance)(Bill Rucker)

Powersports Business, September, 2004 by Delmont, Joe

It was about noon when the bike crashed, on a stretch of wet, curving road outside Delta, in western Colorado. Thursday, Aug. 19. Bill Rucker and his wife, Laura, had left the Sturgis, S.D., rally a few days earlier on an extended riding vacation, riding two up on a Harley Electraglide.

Things were going well as they rounded a curve on Hwy. 92. Bill's new bikes had been well received at Sturgis and production was set to begin back at the plant in Fort Worth, Texas.

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Rucker Performance was Bill's latest venture and he was excited about the months ahead when the first of his high-end motorcycles, ones selling for $40,000 and more, would roll off the line.

Rucker had launched several ventures over the years, and...