Big Dog forecasts record sales.(Digest)

Powersports Business, September, 2004

Celebrating its tenth anniversary, Big Dog Motorcycles LLC says it expects to end the year with sales of approximately $119 million, a 47% increase compared to the record $81 million in sales posted last year.

Founded in 1994 by Sheldon Coleman, Big Dog spent the past year expanding its manufacturing facility by 20,000 sq. ft., leasing space in neighboring buildings for frame manufacturing and a polishing and powder coating operation, and developing marketing strategies such as a summer customer rally to spur brand loyalty. The company also increased employment by 117 employees ...