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Industry: Email Alert RSS FeedMaxxis brand recognized.(DISTRIBUTOR REPORT)(Brief Article)
Powersports Business, October, 2004
Maxxis, a unit of Taiwan's Cheng Shin Rubber, has been ranked fifth on Interbrand's 2004 list of Taiwan's top ten global brands. Maxxis made the list for the second consecutive year. According to Interbrand, the tire specialist increased its brand value by 8% over the last year and is one of just three non-high tech companies in the top ten. Brand recognition is a significant factor in any company's success, and the list is intended to acknowledge those companies that have made strides in branding.
The list was compiled through a survey of more than 1,000 companies. The companies were rated on factors contributing to overall brand value, such as marketing promotion, revenue and profit growth, and long-term strategy.
In other Maxxis news, the...
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