Dig deep when conducting an interview.(Sales Management)

Powersports Business, November, 2004 by Sutton, Gart

This is the fifth in a serics of articles that addresses the issue of hiring the right salespeople for your dealership.

When dealing with a job applicant, don't take all answers or information at face value. Dig deeper and check the following subjects carefully:

* Employment dates. If substantial amounts of time exist between jobs, check out what your applicant was doing. These long "fishing trips" may indicate a lack of the dedication and focus you're looking for in a long-term salesperson.

* Claims of past income levels. Ask for the actual amount from their W-2 forms. Don't accept vague answers. Some people try to pad their income by including fringe benefits or intangibles as part of their salary.

* Past duties,...

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