Women have special training needs.(MARKETING)

Powersports Business, February, 2005

EDITOR'S NOTE: Marcia Kull presented the keynote speech at PowersportsBusinessXchange, discussing ways to market to an emerging motorcycle market: middle-aged women.

Kull knows what she's talking about. She has 20 years experience working with powersports, marine and auto manufacturers. Most recently, she was a top executive for Genmar, the international boat builder. Today, she's president and CEO of SheGoes, a consulting firm that shows manufacturers and dealers how to attract and convert tentative women prospects into confident, loyal customers.

While at Genmar, Marcia helped ...